SERVICES
BRANDING
OUR THINKING
For the corporate identity of Heads or Tails, the dilemma starts with itself.A coin with two sides and you choose the path you will follow. In a subversive dining space, inspired between the garage at Bike Shed Moto Co. in London and a taqueria in Mexico we designed a full corporate identity with extensive applications in the space.
The logo was based on the logic of the motorized community and was reinforced with a full range of alternative variants for the brand’s need for strong and personalized visual communication for space signage, printing and therefore for the needs of merch. A full range of illustrations & badges were also developed that accompany the applications at every step.
